Social Media has been the hot topic for quite a while. Some business-to-consumer companies, such as Sears, have gone so far as to purchase technology companies that might be able to give them an edge in reaching those much sought after customers through this new medium.   What’s more, every week in the Cincinnati region at least one association or for-profit trainer is offering a social media training course you can attend. And according to their pitch, you too will be an expert and reap the benefits of being a part of the social media wave in just a couple hours.<

“So, why don’t you tell me about yourself?” is the most frequently asked interview question. It’s a question that most interviewees expect and the one they have the most difficulty answering. Though one could answer this open- ended question in a myriad of ways, the key to answering this question or any other interview question is to offer a response that supports your career objective. This means that you shouldn’t respond with comments about your hobbies, spouse, or extra curricular activities. Trust me, interviewers aren’t interested.

Hiring managers understand that the value of an “A” employee, someone who brings their best game every day and elevates the level of those around them, can do a tremendous amount to boost the likelihood of reaching team and corporate goals.  However, when it comes to finding and hiring the person for the next open position, it can feel like a game of dice when trying to identify that next great talent.